Jul 01, 2014 The YouTube Data Viewer is a simple tool to extract hidden data from videos hosted on YouTube.It allows you to extract the following variables, which are most useful for tracking down original content: Exact Upload Time Useful to determine original video when confronted with several copies of the same video from the same date; and to determine actual. Nov 06, 2015 Need to check the upload time of a video on YouTube? Find out how with YouTube's data viewer. Learn more: www.firstdraftnews.com - First Draft News: Getting it right from the source.
We analyzed 1.3 million YouTube videos to better understand how YouTube’s search engine works.Specifically, we looked at the correlation between ranking factors — like views, comments and shares — with YouTube rankings.We learned a lot about YouTube SEO. And I’m sure you will too. Here is a Summary of What We Discovered:1. Comments appear to be an influential ranking factor. We found that a video’s comment count strongly correlates with higher rankings.2.
Longer videos significantly outperform shorter videos. The average length of a first page YouTube video is 14 minutes, 50 seconds.3. We discovered that video views have a significant correlation with rankings.4.
The number of shares a video generates is strongly tied to first page YouTube rankings.5. There’s a moderate correlation between a channel’s subscriber size and rankings. This means that even small channels have a chance to rank their videos in YouTube.6. Video likes are significantly correlated with higher rankings.7. “Subscriptions driven” has reasonably strong correlation with rankings. Therefore, videos that result in new subscribers have an advantage in YouTube search.8.
We found a very small relationship between keyword-rich video tags and rankings. This could represent the fact that YouTube can now understand video content without the help of metadata.9.
Videos that contain an exact match keyword in their video title appear to have a slight edge over videos that don’t.聽This means that including a keyword in your title may improve your rankings by a slim margin.10. We found zero correlation between keyword-optimized video descriptions and rankings.11. HD videos dominate YouTube’s search results. 68.2% of videos on the first page of YouTube are in HD.I have detailed data and information of our findings below. Video Comments Have a Very Strong Correlation With RankingsYouTube encourages creators to publish videos.
Needless to say, comments are a strong indicator that people are engaging with your video.But does YouTube use comments as a ranking signal?Our data suggests that they do:As you can see in the chart above, the more comments a video has, the higher it tends to rank. Considering YouTube’s emphasis on user engagement, this result isn’t a big surprise.Key Takeaway: Videos with lots of comments tend to rank best in YouTube. Longer Videos Outrank Short VideosWhen it comes to video SEO, should you create short videos? Or are you better off with longer videos that cover a topic in-depth?We analyzed our data to find out.Our data shows that longer videos tend to significantly outrank short videos.In fact, the average length of a video ranking on the first page of YouTube is 14 minutes, 50 seconds.What’s happening here?YouTube that a video’s total watch time is a key ranking signal.Also, in 2015, for an algorithm that uses “watch time” as a ranking signal.In short, YouTube wants to promote videos that keep people on YouTube for a long period of time. Longer videos accomplish this best, hence the preference for longer video content.Another theory is that longer videos provide more overall value in a single video. This is true for “how-to” videos as well as for content designed to entertain. The value that longer videos provide may encourage more interaction signals (including comments and likes) that ultimately impact rankings.In fact, if you do a cursory search of popular keywords, you’d be hard pressed to find a short video (.
Our short videos rank really well, many on page one on Google SERPS. My clients who are mostly in the real estate space- their videos always rank high for very short videos. It does depend on the niche you are in. It makes sense that “how to” videos are expected to be instructional and therefore 14 minutes is perfect. However, no one is going to get great audience retention on a tour of a house for sale that goes on and on for 14 minutes.
Buyers want to see the photos of the house, inside of the house, they are not there to learn how to buy a house, they are there to buy a house, totally different niche. I think that Google knows the difference because we have a lot of videos on page one and page 2 that are less than 2 minutes in length.
The other thing we do for retention is to link videos from one video right into a specific point in another video. This helps the buyers stay on the video longer because of curiosity.
How confident are you in the results given the use of spearman correlation (thanks for sharing methods btw). You do supply some anecdotal evidence based on reports out of YouTube, but I often found myself saying things like, “well of course the comment count is highest on the higher ranked videos, it’s much easier to get comments when you rank well.” Any additional thoughts on this? Are there results above for which you advise greater caution, are there others you are more confident about?
Would be interested to hear more. Caleb, you raise a great point.
As with any correlation data, caution is warranted, correlation doesn’t mean causation, etc. And our study is no different.In terms of results I’m confident on, I use a combination of the strength of the correlation, statements from YouTube about what they value, and my own experience. And my experience is pretty much in-line with the data. The only one I was surprised to see was the effect of views as I see videos with fewer views outrank videos with significantly more.
When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later.It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats.Instead of presenting you with the entire library, we’ve handpicked the 36 most interesting statistics and categorized them for you in one simple blog post. YouTube history statisticsThe domain name “YouTube.com” was activated on February 14, 2005The first YouTube video was uploaded on 23 April 2005. Shows co-founder Jawed Karim at the San Diego ZooOn October 9, 2006, it was announced that YouTube would be purchased by for US$1.65 billionThe first adverts were rolled out inIn May 2010, YouTube served more than.YouTube.By March 2013, YouTube was. YouTube user statisticsThe platform has over.prefer online video platforms to live TV.By 2025, will not subscribe to a pay-TV serviceIn an average month, 18-49 year-olds watch YouTube, while use itIn 2015, 18-49 year-olds spent 4% less time watching TV whileOn mobile alone, than any broadcast or cable TV networkYou can navigate YouTube in a total of (covering 95% of the Internet population)The platform has also launched inRyan, better known as Ryan ToysReview, is the highest earning YouTuber. As of Jan 2020, the.Interbrand’s Top 100 Brands are collectively uploading a video to YouTube.The same brands have an average of.Searches of “how to” videos on YouTube are.Crazy, mind-boggling numbers. If you are simply a YouTube viewer who wanted to know the numbers behind the magic of online video, I hope these statistics have left you suitably impressed.
Now get back to the cat videos.If you are a marketer who is trying to decide if online video is a good way to reach your audience, these YouTube stats should demonstrate the amazing reach that can be had on YouTube.Now get back to making those great videos. And while you’re at it, grab a of Brandwatch and see how we can help maximize your marketing efforts.
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